Earn the click.
Fix crawl and indexing issues, map queries to the right pages, and build content around how people actually shop.
SEARCH, AI DISCOVERY & COMMERCE
Be the brand
they find.
A shopper might ask ChatGPT for a shortlist, watch a YouTube review, and check Reddit before they buy. We help consumer brands show up across search and AI answers, then turn that demand into sales.
● ● ●THE SHOPPER’S OPEN TABS↗
THE SEARCH“Best high-protein snacks for a long flight?”
What ranks for the question? Check category pages, retailer listings, and independent comparisons.
ILLUSTRATIVE SHOPPER JOURNEY01 / 04
FROM DISCOVERY TO CHECKOUTSearch & AI✳Creators & Social✳DTC & Retail
HOW WE WORK
Same question.
Different answers.
A strong Google ranking tells you how one page performs in one search experience. We also test where your brand shows up in Google AI Mode, ChatGPT Search, Perplexity, and Gemini. Each can surface a different set of brands and sources for the same buying question.
Answer the question.
Give shoppers clear, verifiable answers about ingredients, fit, availability, and alternatives. Put those answers where shoppers look for them.
Give AI something to cite.
Track which brands appear in generated answers, how they’re described, and which sources get cited. Then close the gaps in product content, retailer listings, and independent coverage.
QUERY FAN-OUT
One question can trigger several searches.
Google says AI Mode and AI Overviews may run related searches across subtopics to build a response. ChatGPT Search can also rewrite a prompt into targeted searches. We map the questions behind the prompt and test which pages and sources actually surface.
“Best high-protein snack for a long flight?”
- Which snacks are shelf-stable?
- How much protein is in a serving?
- Which options can I buy near me?
Read the threads. Watch the reviews.
Reddit can reveal objections and use cases your product page misses. YouTube gives shoppers demos, comparisons, and firsthand reviews. We look for the threads and videos that surface for your category, then use those findings to guide creator briefs and improve your own content.
Measure visibility by platform.
We retest the same buying questions and record brand mentions, recommendations, citations, and factual errors by platform. We track referrals and conversions where attribution is available. A mention, a citation, and a sale are three separate outcomes.
THE CUSTOMER JOURNEY
One purchase.
Several chances to earn it.
A shopper sees a new cold brew concentrate at the grocery store. A week later, they buy a starter pack online. What happened in between tells you where your marketing can do more.
FIRST IMPRESSION
The bottle gets a second look.
The shopper spots a cold brew concentrate on a grocery run. They remember the label and keep walking.
What Marketa works on
Align the packaging claims, retail listings, and brand site so the shopper recognizes the same product when they look it up.
What we can measureRetail sales and branded search trends can show movement. A single shelf impression usually goes untracked.
Where the journey can branch
A shopper might check stock and buy in store, order a sampler on Shopify, or wait until their next grocery trip. We match the page to the job at hand, whether that’s finding a nearby store, understanding how to use the product, or choosing a pack size.
What the last click leaves out
Klaviyo may record the email click that preceded the order. The shelf encounter and video demo may have helped the shopper decide. We look at tagged links, store-locator clicks, post-purchase surveys, and controlled tests where feasible to understand what contributed.
SERVICES
Now make it easy
to buy.
We work on what happens after someone finds you, from the product page and first order through the next purchase.
Shopify CRO
Find friction in the funnel. Test product pages, offers, navigation, cart, and checkout against conversion and revenue per session.
Email marketing
Build and improve welcome, abandoned cart, post-purchase, replenishment, and win-back flows.
Social & affiliates
Develop TikTok content and affiliate programs, from creator recruitment and briefs to product seeding and performance tracking.
Retail digital shelf
Audit and improve product content, assortment, and discoverability across Target, Kroger, Whole Foods Market, and Walmart.
Where is growth
getting stuck?
We start with the gap you can see. Maybe shoppers discover you but can’t find you in stock, or first orders come in and few customers reorder. We trace the steps around that gap and choose what to test first.
Tell us what you’re working on.
Share where you sell, what you want to grow, and what you’ve already tried.
justin@withmarketa.com